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  • Writer's pictureJapan Itinerary Assistant

Japan Tourism Board

Japan is one of the most popular tourist destinations in the world, and the Japan Tourism Board (JTB) is the official organization responsible for promoting tourism in the country. Established in 1964, the JTB has been instrumental in developing Japan’s tourism industry, and continues to be a major player in the country’s tourism sector.


The JTB is responsible for promoting Japan as a tourist destination both domestically and internationally. This includes developing various marketing campaigns and initiatives, as well as providing information and advice to potential travelers. The JTB also works closely with hotels, transportation companies, and other tourism-related businesses to ensure that visitors have the best possible experience when visiting Japan.


The JTB is also responsible for managing and developing the country’s tourism infrastructure. This includes developing new attractions and facilities, as well as maintaining existing ones. The JTB also works to improve the quality of services offered by tourism-related businesses, such as hotels and restaurants.


The JTB also works to ensure that Japan remains a safe and secure destination for travelers. The organization works closely with the Japanese government to ensure that the country remains safe and secure for visitors. The JTB also works to ensure that visitors are aware of the potential risks associated with traveling in Japan, as well as providing advice on how to stay safe while in the country.


The JTB is an essential part of Japan’s tourism industry, and is responsible for helping to make Japan one of the world’s most popular tourist destinations. With its commitment to promoting tourism, the JTB is helping to ensure that visitors have a safe and enjoyable experience when visiting Japan.

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